Where Creativity Meets Commercial Insight
Michelle
Michelle is an award-winning professional photographer, commercial model, entrepreneur and strategic visual storyteller with more than 30 years of experience in both photography and business.
Her career behind the camera has taken her from photographing weddings in New York to celebrations along the Dorset coast. Over three decades, Michelle has developed an instinctive understanding of light, composition, atmosphere and human connection, capturing imagery that feels editorial, emotive and genuinely alive.
Her work has received six Wedisson Awards and recognition from the UK Wedding Awards. Today, through Wandering Wild Collective and Unmuted Photography, Michelle brings that experience into hotel, venue, lifestyle and personal brand photography.
Michelle brings far more to a hotel collaboration than technical skill and a creative eye.
She is also the founder and CEO of Yoke Global, a company she built into a million-pound business supported by a large team. Through considered systems, processes, leadership and commercial strategy, she has created a business capable of operating without depending on her constant day-to-day involvement.
That achievement gives Michelle a level of commercial understanding rarely found in a traditional content creator.
She understands how businesses grow, how customers make decisions and why visual content must have a clear commercial purpose. She considers the audience, the objective, the guest journey and the action the hotel wants someone to take.
Michelle approaches every commissioned concept with the mindset of both a creative director and a business owner.
Her experience as a commercial model adds another valuable perspective. Having spent years on both sides of the camera, Michelle knows how to create natural, aspirational guest-led content without it feeling posed or performative. She understands movement, body positioning, visual direction and how to make a real experience translate beautifully on camera.
It is this combination that makes Michelle such a distinctive hotel content partner. She thinks like a business owner, plans like a strategist, photographs like an experienced professional and steps naturally into the story as a commercial model.
Michelle does not simply photograph the room. She understands the business selling it, the guest considering it and the feeling that connects the two.
Jon
Jon is a drone pilot, commercial model and business risk consultant.
His aerial work brings a new perspective to hotels, venues and locations, capturing their scale, surroundings and sense of place in a way that traditional photography cannot always achieve.
Alongside his creative contribution, Jon advises businesses on identifying and minimising commercial risk. He brings this expertise into the planning of Wandering Wild commissions, helping to ensure that location access, permissions, safety, operational considerations and potential content-related risks are considered before work begins.
This combination of creativity and commercial risk awareness gives clients added reassurance that their content is being created thoughtfully, professionally and with appropriate protection built into the process.
As a husband-and-wife team and experienced commercial models, Michelle and Jon offer something genuinely distinctive.
Together, they combine award-winning editorial photography, authentic UGC, drone content, modelling and commercial awareness to create complete visual stories for hotels, venues and remarkable locations.
Their work captures more than architecture, interiors or facilities. It captures anticipation, atmosphere, connection and escape, creating content that allows people to feel the experience before they arrive.